Since 1999, Microshift has been improving our manufacturing, material science, and drivetrain designs. The result is product with great feel and function that performs in real world conditions. At microSHIFT, they have put together engineering and manufacturing teams with decades of drivetrain experience. By pairing their expertise with state-of-the-art design and patented technologies, Microshift is able to deliver incredibly consistent components that you can trust in real world conditions.
Microshift has recently claimed its place within the biking industry, earning Gear of The Year Award 2024 with their constant releases of affordable yet high quality products. Since they are growing a lot of attention from the community and the industry, Microshift decided to rebrand itself to a newer, more minimal and technical look and feel.
A brand-new look for social and web page
More focused on lifestyle customer engagement content!
A total re-packaging from this:
to this:
Adding improvements for technical documents from line drawings:
To more photo focused, increase clarity and readability, achieving overall consumer friendly
Bicycle components designed for reality.
